Strategic Sharing: Zipcar Leads $13.7M Investment In Campus Car-Sharing Startup Wheelz

Well, you have to hand it to the strategy team over at Zipcar. Arguably the largest on-demand car-sharing network, Zipcar went public last year and not long after saw its market cap cross $1 billion. It's since fallen back, and with collaborative consumption and the market for car-sharing heating up, the big players have to make moves. Zipcar has since forged a partnership with Ford, making it the largest provider of cars for Zipcar's University program, and, in December, the company took a controlling stake in Spain's largest car-sharing network, Avancar. Today finds Zipcar making another strategic move to get its mitts in fellow car-sharing companies, again with a focus on universities, whose students are among the most eager adopters of car-sharing models. What do I mean? The company today announced that it is a lead investor in the $13.7 million Series A financing of Wheelz, a junior, university-focused version of itself.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Q-Dcrlj9C4Q/

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